Control Systems & PLC's

Pen Type

The domestic pen market demand and competitive trends Industry Analysis

    Stationery industry, as a branch of ordinary writing pen industry in the domestic market has been like a Shy Rose, quiet bloom, but as the changes in consumer demand as well as a growing number of companies turning to the domestic market, pen type After entering the industry in 2007, a sudden wind and water, storm clouds gather much momentum. In this paper, both from the demand and competition in the industry on the current situation to analyze.

    1, the demand situation:

   (A) the market capacity and demand structure

    1. A steady increase in market capacity, as fast consumer goods category, pen type of market capacity mainly for economic relevance and population relevance.

    First of all, undoubtedly, with the economic development, lump-sum market capacity will be further expanded, while the cartridge consumption may be a gradual decline. The reason is simple, economic development, and purchasing power have been increased, and a lump sum price and low, while also facing new temptations, so for core than for pen. This is somewhat similar to today's mobile phones, maintenance rather update.

    Second, the population that is relatively stable consumer groups, so that pen category is a relatively stable state of the market is definitely there will be no demand for explosive growth. The target population can mainly be used for quantitative assessment of the regional market potential. Data shows that the total potential annual market volume of cultural goods in more than 150 billion, and the annual increase rate of 15%. One pen category which accounts for about 5% - 10%.

    2. Demand structure:

    Once upon a time, pens, ball pens, wooden pencils dominate our study and life, but now, pen in our daily lives has been hard to find its trace, ballpoint pens and wooden pencils while the remaining fruit, but also highlights the weakness. Gel pen and ball-point pen has been neck and neck, as a whole beyond just around the corner, replaced is not wishful thinking. In the meantime, wooden pencil pencil also faces the pressing harder and harder and erode.

    Pens structural changes in market demand, there are two elements, one for economic-driven, two for technology-driven. Under its influence, gel pen, mechanical pencil will lead the industry trend, continues to be strong; same time, some water brush, oil pastel sketches such as class size will gradually grow.

   (B) changes in consumer demand

     The increasingly diversified consumer demand

    Pen itself is only a writing tool, in the era of material shortages, people's consumption of no other reason than to satisfy its due to live, work and learning arising from the secretary's needs. With the economic and social development, between different consumer groups of products corresponding to the pen generates a higher demand, simply, not only be good to write (good quality), but also to look good (aesthetic), preferably even cheaper ( price), it is based on these factors, making different consumer groups growing demand for pen show different characteristics. For now, pen type of market can be divided into two, namely, a pen and student office pen.

    1. Office pen in consumption patterns

    Compared to students in the crowd, the office pen, as a sub-category of its consumption, the main factors is price. This is mainly because office pen for users are passive consumers, that consumers are not buying, while in the premise of acceptable quality, procurement were the first consideration is the price, that is, whether the unit cost savings. Second is the appearance.

    2. Students pen in consumption patterns

    First of all students by grade, age, gender, etc. to points, there are several segments of this group, and the dynamic nature; second, higher living standards, the current price of ordinary writing pens are within the scope of their spending power. Third, manufacturers to adapt to competition, product lines have been abundant, the time of purchase so that students have more room for selection. In such a premise, students pen flourishing market demand is a natural rendering.

    3. The brand tends to psychological ------ functional consumer to brand the excessive consumption of whether it is still a student pen office pen, demand levels will be on the existing basis of a simple wide variety of needs, followed by increasing, to meet the writing functional consumption to meet the aesthetic taste of the culture of consumption and, ultimately, various manufacturers of products under the Consumer information and education towards the highest state of consumer demand --- ---- branded consumer products represent the overall quality of the brand! All these are the following reasons: increased spending power, and the product supply abundant.

    

    Second, competitive trends: Marketing investment was further enlarged, extensive-type marketing, brand marketing to the refinement of the changes in

    1. Brand Marketing Overview: Why do many companies are ready to step up marketing investment in brand? Why now rather than in the past? Speaking earlier, the brand consumption is a pen type industry needs at this stage of the trend is the call of consumers, while the marketing task is to better meet the demand from this sense, is demand-led marketing innovation, birth Brand marketing era.

    

    2. Marketing Status: one-third of the world before the address, pens class industry is a relatively mature industry, its market capacity is relatively stable. So, who's marketing put into large, who's marketing operation to better cope with market discipline, more systematic, who will be able to do a good job on this piece of the cake has been cut a lot more on the share, while other companies, then this can only be Consumer He long.

    3. Wave of hotels specifically catering industry consolidation

    To dawn light, music industry giants, represented by the United States, in fact, this would have a strong marketing advantage, its marketing planning, product development, distribution Distribution capabilities, promotional efforts as well as the management already had the second tier Zhuhou opened a certain distance, in the distribution, the most of the market has already formed a business or direct sales company in two as the main channel system, eliminating the traditional province of generation. Industry consolidation, Why is it now? The sign is that industry leaders to further increase their marketing investment, while some companies under pressure to follow or are actively involved in brewing. The old competition order was broken.

    Since entering in 2007 and dawn light, true color hair again, force, outstanding performance by a significant increase in the channel and supporting staff to further strengthen the organization flat. Through direct sales and distribution-intensive combination of co-marketing efforts to increase staff, muzzle directly at the end channels of distribution to maximize assiduously. For example, the 2006 Morning in Zhejiang sales staff is only three, 07-year plan to increase to 13, his contract with the county has been launched wholesale, true color intensity of Southeast Asian market, officials in Liaoning have been reached nearly 40 people, and does not take into account the input-output efficiency, but further erode the market share, may be used as a reliable guess.

    Branded pen industry, consumer class is an irresistible trend, but at present, not yet a vast number of consumers familiar with the brand, objective said that despite the early morning light, true color, it is only a channel for brands. Direct-to-consumer brand missionaries yet there is no scale and climate, and this is the opportunity, and fleeting. if they failed to detect the integration, the future is more likely to face is a layer of thick market barriers --- brand perception of consumers. to planning and building the brand, increase brand communication efforts, for all the industry's enterprises are an urgent problem, and deserves attention.
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artists: what type of pen do you prefer to use on the back of a print?

i'm starting to sell my art prints online and i will be signing, dating, and numbering the back of each print i sell. i was just wondering what type of pen most artists prefer using for signing their prints.

i don't want th ink to run through to the front of the print or bleed. i'm assuming an extra-fine tip sharpie should be just fine but i wanted artists opinions and suggestions on the subject. thanks!

you always use a pencil no matter what this shows that the print is authentic and shows that it was one of the artist. and it dose not run through but no matter what you sign with it still might damage the print so be gentle.

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