Banner Engineering
2009
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Banner Engineering

Banners ads are back
Banners ads are back
Once upon a time, marketing was simple. You placed an advertisement in a newspaper or on TV and you waited for people to respond. If those things didn't work, you would try other methods of marketing – phone calls, door- to-door sales, etc.
Advertising used to be simpler because people were simpler. They expected to find advertisements in certain places, so they went there. And, over time, a person understands that if they want to find out more about something, they go to a certain plan. The Internet changed the entire game of advertising.
THE WEB AND MARKETING
The Internet is a bit more difficult to navigate when it comes to marketing since it's a mutable and moving target. The search engines that people use to find certain items are changing their parameters as quickly as people can figure them out.
Many search engines used to operate under one set of keyword rules, but now they do things differently as they realizes people circumventing these rules and getting higher in the search engine results. Though this was playing within the rules, this doesn't mean it was the best possible way to handle the search engine results.
So, search engines made things more difficult.
CHANGES ABOUND ONLINE
When it comes to marketing, the Internet is a helpful tool, but it can also create troubles in terms of helping a customer find what they're looking for. As an example, you might have seen a banner ad on one website, but when you go back to that website, it might not be there again. Or you might completely forget where you found that initial website, so you're stuck with remembering a really great product, though you have no idea how to find it again. This happens all the time.
And let's not forget that banner advertisements were often considered to be a nuisance more than they were considered to be a help to customers. Those flashing bright signs on popular websites began to be ignored as customers became savvier.
In short, the Internet has made things more difficult, but not impossible. Once you learn how the Internet works and how you can make it work for you, it's possible to ensure that you are bringing customers to your site again and again, even if you're marketing the same product more than once.
Don't believe it?
RE-MARKETING
Re-marketing is a practice that truly works to encourage a person to click on the banner ad. Think of this scenario: You're on a website and you see a banner ad for a free eBook about being more environmentally friendly. This is something, which appeals to you so you click on the link, get the eBook and you move on with your life. Then you decide to go to another website for another reason, only to find that same banner or a banner from the same company. That advertisement stays on your mind a bit more. And you're seriously considering clicking on it again to see what it might have to offer you.
But, again, you move onto what you were doing and you don't click. You go to another website and you see the banner again. You're thinking about clicking it this time and you do so. You read the site and you end up making a purchase.
At first, this can sound like a banner ad that is stalking its customers, and to a certain extent, this is the case. But in reality, this is a form of marketing that helps customers who want to find out more information, but they don't necessarily want to learn that information right now. They want to make the purchase, but they might be too busy to do it at the moment. So, they wait, but the banner ad will still be around when they are indeed ready to make that purchase. Re-marketing – the practice of marketing again and again to a customer, increasing your chances that they will make the purchase and you will earn profits. And once this system is setup and in place, you can walk away and watch it work for you.
Don't believe it? Keep reading this book to find out more about banners and how to use them with the re-marketing boom that's starting to begin.
ISN'T THIS ANNOYING TO CUSTOMERS?
A lot of people who first hear of re-marketing are a bit skeptical because this doesn't sound any different than the annoying banner ads of the past. This just sounds like a situation in which a person will become so irritated that the ad is 'following' them that they will avoid the company from that point on. Not so. Here's what usually happens.
You go to a site for something and you find a banner ad that intrigues you. You click it or you don't click it, but either way, it's intrigued you and it's made you want to learn more. You don't bookmark it, but you think that if it's really important you will remember it later.
Most of us don't remember what we've seen, though. We might remember the item, but in a few weeks or days, we've completely forgotten where we saw it and how we could get back to it. That's frustrating, especially when it was a good deal. In order to go back to that item, you might spend countless hours or days trying to relive the initial surfing that brought you to the site in the first place.
With re-marketing, you don't have to do this. You will click on a site, see the ad, and then if you express interest in the ad, you will see it again. Note that this is a system that only occurs when a person has expressed interest.
This makes sense too. If a person is interested in learning more, they want to come back to the site. If they don't, then they will not click and the banner ad will 'stay' there, waiting for a customer to express interest.
Customers have troubles shopping on the Internet sometimes because there are SO many choices available. With re-marketing and banner ads, you can make things simpler and less time intensive for a smart Internet shopper.
.... more at : http://www.01digitalstore.com/CLBK/018/
About the Author
Alan Kieffer has been involved in network marketing industry for the last 10 years and has been writing on online strategy. He had build a substantial income with his networking business. Alan is a successful internet marketer and home based business owner.
Author's site : ... http://www.01digitalstore.com/
Why does the communist party openly support Obama?
CPUSA member Alan Maki, writing on the official Barack Obama website, [2] in the “community blogs” section under an “Obama 08” banner, has mentioned the unmentionable. That is the role of CPUSA member Frank Marshall Davis in mentoring Obama during his formative high school years in Hawaii.
Davis, who died in 1987, was a Stalinist who stayed with the CPUSA when others were abandoning it, and he refused, as late as 1956, to deny his membership in the party. He was selected by Obama’s white grandfather to be the future candidate’s role model and father-figure.
Why did Obama's parents and grandparents social engineer and indoctrinate Obama. For what purpose...Future leadership?
http://www.aim.org/aim-column/communist-party-backs-obama/print/
Typical Republican, making things up, so I have to clarify. The communist party NEVER said they supported Obama. Why would they? He's not a communist, as much the the right ring and tea party goons say he is. You people become more pathetic everyday.
Do your party a favor and start asking some intelligent questions, so people won't
think that the Republicans party is full of mentally challenged people. Don't you have a clue to what you're doing to your party by asking these malignant questions?
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